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Digital Marketing

Agency Client Capacity Calculator

Estimate sustainable client capacity and staffing needs from delivery hours.

Your numbers

Example values are prefilled. Use the same reporting period for all inputs.

Current whole-client capacity: 13
Current whole-client capacity
13
Team members needed for target
6
Additional team members needed
1

The formula

Capacity = floor(Team members × Available hours × Delivery allocation / Hours per client); Required people = ceil(Target clients × Hours per client / Delivery hours per person).

Worked example

5 people × 160 hours × 65% delivery allocation provide 520 delivery hours, enough for 13 clients at 40 hours each. Serving 15 needs 6 people, one more than today.

Frequently asked

Does this account for skills and scheduling?
It assumes evenly distributed demand and interchangeable delivery capacity. Specialist bottlenecks, leave, onboarding, and deadlines can reduce usable capacity.

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