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Digital Marketing

Audience Growth Rate Calculator

Measure net follower change and the compounded monthly rate between two audience counts.

Your numbers

Example values are prefilled. Use the same reporting period for all inputs.

Net follower change: 3,310
Net follower change
3,310
Total growth rate
33.1%
Compound monthly growth rate
10%

The formula

Total growth = (Ending − Starting) / Starting × 100; Compound monthly rate = ((Ending / Starting)^(1 / Months) − 1) × 100.

Worked example

10,000 followers growing to 13,310 over 3 months is 33.1% total growth and 10% compounded monthly growth.

Frequently asked

Does this predict future audience growth?
No. It summarizes the historical period you enter and smooths changes into an equivalent constant monthly rate.

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