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Digital Marketing

Discount Margin Impact Calculator

See how a discount changes unit contribution and the sales volume needed to maintain it.

Your numbers

Example values are prefilled. Use the same reporting period for all inputs.

Discounted price: ₹900.00
Discounted price
₹900.00
Contribution per discounted unit
₹300.00
Discounted contribution margin
33.33%
Extra unit volume to preserve contribution
33.33%
Undefined if discounted contribution is zero or negative

The formula

Discounted price = Original price × (1 − Discount / 100); Extra volume = ((Original price − Cost) / (Discounted price − Cost) − 1) × 100.

Worked example

A ₹1,000 item with ₹600 variable cost discounted by 10% sells at ₹900 and contributes ₹300. You need 33.33% more units to preserve the original total contribution.

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