Email Subscriber Value Calculator
Measure revenue and contribution per active subscriber over a chosen reporting period.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Revenue per active subscriber
₹12.00
Contribution after email cost
₹1,00,000.00
Contribution per active subscriber
₹5.00
The formula
Revenue per subscriber = Attributed revenue / Average active subscribers; Contribution per subscriber = (Revenue × Margin / 100 − Email cost) / Subscribers.
Worked example
₹2,40,000 revenue from 20,000 average subscribers is ₹12 each. At 50% margin and ₹20,000 email cost, contribution per subscriber is ₹5.
Frequently asked
Is this subscriber lifetime value?
No. It covers only your chosen reporting period and attribution model. Keep the period identical for revenue, costs, and average active subscribers.