Ad Funnel Projector
From impressions all the way to revenue and ROAS in one go.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
ROAS
2.25x
Revenue
₹4,50,000.00
Conversions
300
Clicks
10,000
Spend
₹2,00,000.00
The formula
Clicks = Impr × CTR · Conversions = Clicks × CVR · Revenue = Conv × AOV · Spend = (Impr ÷ 1000) × CPM
Worked example
1M impressions, 1% CTR, 3% CVR, ₹1,500 AOV, ₹200 CPM → 10,000 clicks, 300 sales, ₹4,50,000 revenue on ₹2,00,000 spend = 2.25x ROAS.
Frequently asked
What is this for?
Model a campaign before you spend. Change any assumption (CTR, CVR, AOV, CPM) and watch the sales, revenue, and ROAS update, so you know the numbers you need before launch.