Influencer Campaign Economics Calculator
Include creator fees and product costs when comparing impressions, interactions, and sales.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Total campaign cost
₹35,000.00
Effective CPM
₹233.33
Cost per interaction
₹5.83
Contribution after campaign cost
₹10,000.00
The formula
Cost = Fees + Gifting cost; CPM = Cost / Impressions × 1,000; CPE = Cost / Interactions; Return = Attributed revenue × Margin / 100 − Cost.
Worked example
₹35,000 total cost, 1,50,000 impressions, and 6,000 interactions give ₹233.33 CPM and ₹5.83 per interaction. ₹90,000 revenue at 50% margin leaves ₹10,000 after campaign cost.