Lead Campaign Break-even Calculator
Find the lead volume needed to cover a fixed campaign cost from sales contribution.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Whole customers to break even
5
Leads at assumed funnel rates
63
Expected contribution per generated lead
₹1,600.00
The formula
Required customers = ceil(Campaign cost / Contribution per customer); Required leads = ceil(Required customers / (Qualification rate × Qualified-lead win rate)); Contribution per lead = Contribution per customer × Both rates.
Worked example
₹1,00,000 campaign cost and ₹20,000 contribution per customer need 5 customers. At 40% qualification and 20% win rate, the scenario needs 63 generated leads; expected contribution per lead is ₹1,600.