CAC Payback Period Calculator
How many months until a customer pays back what they cost to acquire.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Payback period
6 months
The formula
Payback = Acquisition cost ÷ Monthly profit per customer
Worked example
₹1,800 CAC ÷ ₹300 monthly profit = 6 months to break even on a customer.