Revenue Per Click Calculator (EPC)
How much revenue each click brings in.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Revenue per click
₹50.00
The formula
Revenue per click = Revenue ÷ Clicks
Worked example
₹2,00,000 from 4,000 clicks = ₹50 per click. CPC under ₹50 leaves revenue to cover product, delivery and other costs.
Frequently asked
How is revenue per click useful?
Compare it to your CPC. Revenue per click above CPC means ad spend is covered, before product, fulfillment and other costs. Apply your contribution margin to evaluate profitability.