UTM Campaign URL Builder
Tag any link with UTM parameters so GA4 attributes the traffic to the right campaign. Fill the fields, copy the URL. Keep your values lowercase and consistent.
Your campaign URL
Enter a URL and at least a source, medium and campaign.
Frequently asked
What are UTM parameters?
Tags you add to a link (utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content) so Google Analytics can attribute the visit to a specific campaign.
Which UTM parameters are required?
Source, medium and campaign are the practical minimum for clean reporting. Term and content are optional, mainly for paid search and A/B tests.
Does capitalisation matter?
Yes. GA4 treats Facebook and facebook as different values, so pick a lowercase convention and stick to it across every link.
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